Digital footprint is a term used to describe the traces of your online activity. It includes almost everything you do on the internet, such as social media posts, shopping history, and search history. It is important to have a good digital footprint, as colleges and employers often look at things such as your social media posts. It is also important to not have a lot of publicly accessible personal data in your digital footprint (though this is often difficult to prevent). Some data from it can be removed using data removal applications but it is no guarantee that the data will be removed.